Privacy Policy

Fire & Flow (the “Website”) is owned by Monto (“we”, “us”), which acts as the data controller for personal data processed via https://fireandflow.be. We respect your privacy and process personal data in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Fire & Flow (Monto)
Email: winthe@fireandflow.be

2. Personal Data We Collect

We may collect:

• Contact data: name, email address, and information you submit via forms

• Scheduling data: when booking meetings via Calendly

• Device & usage data: IP address, browser, device, pages visited, referral source

• Marketing interaction data: interaction with Instagram advertisements

• Cookies: required for website and third-party functionality

We do not intentionally collect sensitive personal data.

3. How & Why We Process Your Data

We process personal data only where legally permitted and only for the following purposes:

• To operate, secure, and improve the website (legitimate interest)

• To respond to messages or form submissions (consent)

• To send information or updates if you request them (consent)

• To schedule meetings via Calendly (consent)

Providing personal data is optional, but some website features may not be available without it.

4. Hosting & Infrastructure

Our website and form data are hosted by Hostinger, which processes data on our behalf to ensure website functionality, security, and performance.
Automatically collected data is used only to prevent abuse and generate anonymous usage statistics.

5. Marketing

We use Instagram advertising services provided by Meta Platforms, Inc. to direct visitors to our website.
Meta processes ad interaction data under its own privacy policy. Fire & Flow only receives personal data when you voluntarily submit it on our website.

6. Scheduling

We use Calendly (Calendly, LLC) to allow visitors to book meetings.
When you book a meeting:

• Calendly collects personal data such as your name and email address

• Calendly may place cookies on your device (including when embedded on our site)

• Data may be processed outside the EEA (including the United States)

Calendly acts as a data processor under GDPR-compliant terms.

7. Use of Artificial Intelligence

Submitted data may be processed using ChatGPT (OpenAI) for internal analysis or communication support.

• Your data is not used to train or improve AI models

• Data is processed confidentially and only for the intended purpose

• OpenAI acts as a data processor under applicable safeguards

8. Internal Processing

Personal data may be stored and processed within Google Workspace for internal communication and documentation.

9. Data Retention

We retain personal data only as long as necessary for the purposes described above, or until you withdraw consent or request deletion.

10. International Data Transfers

Some service providers (Meta, Google, OpenAI, Calendly) may process data outside the EEA.
Where applicable, we rely on Standard Contractual Clauses (SCCs) or equivalent GDPR safeguards.

11. Your Rights (GDPR)

You have the right to:

• Access, correct, or delete your data

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability

• Lodge a complaint with a supervisory authority

Requests can be sent to winthe@fireandflow.be.

12. Cookies

We use cookies necessary for website functionality.
If non-essential cookies (e.g. marketing or third-party embeds such as Calendly) are used, consent will be requested via a cookie banner.

13. External Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Data Security

We apply appropriate technical and organizational measures to protect personal data. However, no online transmission is fully secure.

15. Legal Disclosure

We may disclose data if required by law or to protect our rights, users, or comply with legal obligations.

16. Changes

This Privacy Policy may be updated from time to time. The latest version will always be available on this page.

17. Contact

Questions about this Privacy Policy can be sent to:
📧 winthe@fireandflow.be